Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: Rock out with your Glock out.

Can I just say that after Kevin Smith lost his second consecutive title battle with the studio over "A Couple Of Dicks" that it's a travesty that this film wasn't retitled "Black Cop/White Cop"?

That's of course the fake title to one of "Tracy Jordan" from 30 Rock's many film roles- it even has an awesome tagline already: "One does the duty- the other gets the booty!"

Although to be fair, Black Cop/White Cop is in fact about a black cop that disguises himself as a white cop. Also, re: "Glock out"... meh.




Actual tagline: Fear Thy Neighbor

OR: Welcome to Ogden Marsh, the friendliest place on earth.

Oh horror movies. I will never go see you in theaters, no matter whether you lazily repurpose lines from the Bible or try and use aggresive irony. Just not my thing, sorry.

From The Trailer: The good people of Ogden Marsh.... Are going crazy.

Funny how the fact that this is a remake of an early George Romero is mentioned nowhere in either poster or trailer.