Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: When The Moon Is Full, The Legend Comes To Life.

OR: The Legend Is Alive.

Not sure if the makers have been following recent trends, but lycanthropy is very much alive and well- you're sort of on the tail end, really. And aren't legends by definition always alive? Hence being legends?




Actual tagline: From The Director Of Pretty Woman Comes A Day In The Life Of Love.

I feel compelled to point out that this poster is vaguely swastika-shaped. Look at it. Right?




Actual tagline: Worlds Collide

From the director of the first two Harry Potters? Chris Columbus? That's your lead?! What is the world coming to?

From The Trailer: Some Heroes Are Made. And Some Are Born...Of The Gods.

I think they should have gone with: So You Never Have To Get Around To Reading The Books.