Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: Kick Some Past.

An easy pun for an oddly high-concept stoner comedy. The trailer also invites you to Get Tub'd This March, whatever that may mean. The best beat is Craig Robinson's deadpan stare at the camera after saying the movie title.




Actual tagline: none?

It's like they thought we would get a general idea of the plot from the title, or something. I'm flabbergasted by this. Unless "From the creators of Shrek (meh) and Madagascar (boo)" counts.