Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: It's A Job. It isn't personal. Well, maybe a little...

It's like Gerard Butler made P. S. I Love You and his friend was like "There's no way you could be in a worse romantic comedy," and he was like "Oh yeah?" so he made The Ugly Truth. And then the same friend was like, okay, point made and Butler was all "Still not finished!"

From The Trailer: Arresting Your Ex... Best Job Ever.




Actual tagline: I'll be famous one day, but for now I'm stuck in middle school with a bunch of morons

OR: It's Not A Diary. It's A Movie.

I don't know much about the kid's series, but seeing as I pretty felt the same way in middle school, and the main character is played by young Bloom from The Brothers Bloom, I wish the film well. Apparently the titular wimpy kid frequently has to explain "It's not a diary, it's a journal," hence the second tag there.




Actual tagline: For a price, any organ in your body can be replaced. But it can also be repossessed.

There are like twenty more, but they're all part of a faux ad campaign for buying replacement organs. The best ones emcourage hard living with no consequences, like "Go Ahead. Have the Cheeseburger." or "We Encourage You To Drink Irresponsibly."

It's all very subversive and seems like it could be a timely allegory, but the trailer looks like a run-of-the-mill action movie.