Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: Dream It - Earn It - Live It

How does one "live" fame, precisely? Also, it's important to follow those instructions in that order- you can't Dream It and then Live It, not until you Earn It.

All the other taglines for the remake of Fame come from the title song, "Fame." Question: can you name anyone from the original Fame? No? Me neither. Ironic, no?



Actual tagline: Don't fear the end of the world. Fear what happens next.

Oh....kay? I'm not sure what I'm fearing, then, Pandorum. Some sort of judgement in the afterlife? Radiation poisoning?

Maybe fear itself?



Actual tagline: How do you save humanity when the only thing that's real is you?

This one leads me to wonder- why are so many tags in the second person? I really don't know the answer to your question, Surrogates, because I am not Bruce Willis, star of Surrogates. Also I can't really answer your question based on the material available to me: based on the poster I'd say...grow a goatee?