This Week In Actual Movie Taglines

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Cloudy With A Chance Of Meatballs

Actual tagline: Prepare to get served.

I was under the impression that getting served involved being humilated in a street-dancing competition, but apparently it also means being crushed to death by giant food from the sky in oddly generic-looking bastardizations of beloved children's books.

The Informant!

Actual tagline: Based on a tattle-tale

Meh on this one. But why does the tag lack punctuaction when the title is exclamation-pointed?

Jennifer's Body

Actual tagline: She's evil...and not just high school evil.

A line from the trailer becomes the motto for the new Diablo Cody "I know how young people talk"-athon. Isn't she so hip you just want to punch something>

Love Happens

Actual tagline: Sometimes, when you least expect it.... [Love Happens]

Is Love Happens a natural descendant of Snakes On A Plane (and Death Bed: The Bed That Eats), in that it's too lazy to make any sort of metaphor or pun in the title? Or did they just write the cheese-ball tagline and love it so much they used the second half for the title?

Plus, is it really that unexpected? Sometimes, when you're two attractive, sucessful single people that look like movie stars...[Love Happens]

4 Response to "This Week In Actual Movie Taglines"

  1. Is there anything good about LOVE HAPPENS? A resounding nooooooooooo.

    It was directed by the hilariously aptly named "Brandon Camp." Does that count?

    Cody-B says:

    The Meatbals movie kinda looks decent. But Jennifers body makes me wanna kick an infant due to the fact that screenwriters like my self slave away to get work when that punk can write some B.S that is summarized in what you have stated.

    Meatballs does look okay for what it is, but it's not much to do with the book. They should just call it Food Sky Thing or whatever.

    And I feel bad for the director of Jennifer's Body. Can anyone come up with her name without googling it?

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