Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: Just because you know it's happening, doesn't mean you'll see it coming.

OR: On August 28th, no matter what you do or how loud you scream, Death will find you.

OR: Rest in Pieces.

Other official slogans focus on the 3D aspect of the release, but I love the existentially frightening attempts of the first two here. Why not just go with You Are Going To Die, As Are We All ? Plus a standard lame pun! They covered all the bases.



Actual tagline: You can run. You can hide. Or, you can fight... LIKE HELL.

Why are the only two releases at the end of August two horror movies? Is the Saw franchise so unbeatable that all competition has to flee to a month earlier to make money?

Anyway, glad to know I have so many options available when being pursued by an unstoppable killer: A) Run, B) Hide, or C) Fight... LIKE HELL. Though I'm not clear if that last bit is supposed to be sarcastic or not, as in "Like hell you can fight! This guy is going to kill you regardless! Didn't you see the first one?"

Halloween II also has the tag Family is Forever, because it is about his sister or something. I'm not familiar with the doubtlessly complex neo-Halloween mythology.