Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: Some Secrets Take Us To The Edge

That doesn't really tell me much, poster. Unless that secret that takes us to the edge is... anti-semitism? (Obligatory. It's his first movie back!)

From The Trailer: Turns out the entire tag goes thusly: Some Memories Never Fade. Some Feeling Never Change. Some Secrets Take Us To The Edge.

Also we learn this is another in the suddenly-lucrative "Don't Mess With My Daughter" subgenre after the slight sucess of last year's The Last House On The Left and the surprise smash hit Taken. Some people kill Mel-Gibson-The-Cop's daughter, and he, well, kills all of them.




Actual tagline: Did You Ever Wish For The Impossible?

Another bafflingly cryptic poster/tag combination. What's "the impossible"? To have a giant right shoulder and a teeny left one? For your fingernails to be edible? Fitting five people in an old-school mini-cooper?

From The Trailer: Again, no additional motto.

But we do discover that Kristen Bell is unlucky in love, and needs a high concept rom-com to find it! Spoiler Alert: she falls in love and it ends happily and our memories of Veronica Mars die just a little.