This Week In Actual Movie Taglines

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Extraordinary Measures

Actual tagline: Don't hope for a miracle. Make one

Miracles by definition are something you can only hope for, unless you happen to believe in a deity (or so I hear). Then you can pray to said deity, or maybe blackmail it, until the miracle is delivered.

From The Trailer: They Had Everything To Lose. So They Risked It All. (What?)


Actual tagline: When The Last Angel Falls... The Fight For Mankind Begins.

Is it religious week? It's nice to see Paul Bettany paying his bills, but why would an angel need a semi-automatic? And this is just me thinking out loud but why would an angel have a bellybutton, since he/she/it would not be born of woman?

From The Trailer: No more slogans there, but I bet there's a fun drinking game in this film if you do a shot every time Bettany uses his gravelly badass voice and says Angels.

The Tooth Fairy

Actual tagline: The Tooth Hurts.

OR: You Can't Handle The Tooth.

Rejcted ideas for these posters, I'm sure: The Tooth About Cats And Dogs. An Inconvenient Tooth. We Hold These Tooths To Be Self-Evident. and so on.

Sidenote: I wonder if in the future, this will lead to some hilarious Netflix queue mix-ups with the straight-to-DVD horror movie of the same name.

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