Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: The Next Chapter Begins

Nooo! How can this possible not have terrible and cheesy tags with it? Twilight gave us fun ones like "When you can live forever what do you live for?".

How disapointing.




Actual tagline: Based on the Extraordinary True Story

Et tu, Hallmark-channel-looking inspirational Sandra Bullock movie? Nothing? What is happening this week?




Actual tagline: Something strange is coming to their planet...Us!

OR: Right stuff. Wrong planet.

Saved by over-done children's movies again! Because really all Planet 51 has to sell itself (other than the vocal stylings of Dwayne "The Rock" Johnson) is it's premise, where an astronaut lands on a Planet where the stereotypically green aliens all A) speak English and B) all live in an eerie facsimile of 50s-era American suburbia. So the taglines really need to send home the point.