Kinematoscope

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Actual tagline: Like You've Never Seen Him Before

This is the only wide release this week? Again? Get it together, October. Anyway, might I politely suggest that this should be titled This Would've Been It?

And I really don't get "Like You've Never Seen Him Before" at all- it's just interviews and rehearsal footage. We've pretty much seen him like this for the last four decades or so. Unless the aspect they're trumpeting is "On The Verge Of Death"?