This Week In Actual Movie Taglines

A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?

Couples Retreat

Actual tagline: It May Be Paradise... But It's No Vacation

This tagline is pretty bland, but sweet sassy molassy what is going on with the title of this movie?

Look at it again "Couples Retreat." Not "Couple's Retreat," implying a retreat for couples (which the film is literally about), but "Couples Retreat," implying that couples tend to retreat (in the face, presumably, of Confederate musket-fire, or perhaps their own myriad communication problems).

This is either an egregious grammatical oversight that made it past several rounds of proofing, or one of the lamest titular puns in recent memory: "No, see, it's about "couples" that "retreat" from one another. It's very artistic and interpretive...especially the part with that dude's ass in Jason Bateman's face!"

Only one wide release this week? Huh.

3 Response to "This Week In Actual Movie Taglines"

  1. notemily says:


    it should be "couples' retreat" not "couple's" as the latter implies only one couple is going on the retreat

    -the apostrophe fairy

    lora says:

    I like to go that Eden. Yep, i love that place which shown by Couples retreat movie. It was beautiful place. Definitely it best suits for couples to strong their bonds.

    notemily says:

    aww, look, a spammer! your lil website is all grown up.

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