Labels: actual movie taglines , taglines , The Invention Of Lying , Whip It , Zombieland , 1 comments
A look at the taglines for this week's major releases. How do studios try to hook us when they only have a sentence?
Actual tagline: In A World Where EVERYONE Can Only Tell The TRUTH... He's Just Invented The LIE
Because the title The Invention of Lying (which is reminiscient of Snakes On A Plane in its explicativeness) apparently wasn't enough, a two-part sentence hammers home the high-concept premise from star/co-writer/co-director Ricky Gervais.
I can't get past the logical contradiction involved- clearly, if he invents the lie, then it's no longer a world where "everyone can only tell the truth." It should more properly be "In a world where everyone has heretofore only told the truth..." and so on.
Actual tagline: Be Your Own Hero
But what if I'm not eligible for women's roller derby? How will I be my own hero? Does that mean I should join the military?
Actual tagline: Nut Up Or Shut Up
OR: This Place Is So Dead
Dead! Get it? Like zombies are dead. And I'll "nut up" when I join the military- all right, movie taglines? Stop telling me what to do with your informal second person commands!